Principles

Clean & Efficacious

We use active ingredients proven to be bio-effective and we use those ingredients at their proven concentration levels. Our products are free from parabens, phthalates, petrolatum, lanolin, mineral oil, propelyne glycol, sulfates (SLS, SLES), artificial dyes and synthetic fragrances.

Plant & Mineral Sources

We prioritize plant and mineral-derived ingredients, including plant extracts, stabilized vitamins, phytonutrients, antioxidant-rich plant extracts and other natural ingredients proven to be bio-effective.

Vegan & Cruelty Free

Our products do not include ingredients from animal sources and are never tested on animals.

Sustainability

We use glass and plastic bottles and jars, which are fully recyclable. We silkscreen directly onto our bottles, which eliminates the need for labels and redundant cartons. The tissue we use to pack is acid free and FSC Certified printed with soy-based ink. We use the minimum size container for each order to save on materials and shipping volume. We use kraft bubble mailers made from 100% recycled content and cardboard boxes, both of which are fully recyclable.

Made in USA

Our products are made locally in Southern California. We use premium international ingredients in our formulas, but the formula creation, filling and packaging all happen within a 25 mile radius of our HQ. This reduces our shipping footprint significantly, especially compared to brands that fill, pack and freight from overseas.

Our Routine

Our Guides

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